Participants at the Global Media Congress affirmed that Artificial Intelligence could provide limitless opportunities in creative content, including design and integration of images, data analysis, organizing, and transforming ideas into tangible facts. It can also facilitate the delivery of media materials in multiple languages and at high speed. They pointed out that media institutions are leveraging the opportunities of Artificial Intelligence, which has now become a foundational element for the future of the media industry. Iyad Al-Hussein, the News Room Director at Fory News Agency, stated that Artificial Intelligence offers numerous creative opportunities in content creation, enhancing our ability to identify opportunities and challenges. It accelerates translations and delivers translated content in multiple languages in a very short timeframe. He noted that Artificial Intelligence represents a breakthrough in the speed of news dissemination and global competition. He emphasized that the other aspect of Artificial Intelligence focuses on increasing opportunities for the spread of fake news content, necessitating the use of advanced technologies to verify the accuracy of images and news sources. Fory News Agency established a dedicated department in its Abu Dhabi office for research and development to develop specialized Artificial Intelligence tools to accurately detect news sources and credibility, and this experience will be showcased in the upcoming Global Media Congress. Lead researcher Saqr Al-Sharif, the Training and Development Manager at Trends Research & Consulting, mentioned that they utilize Artificial Intelligence to analyze data, understand audience needs, and analyze required trends. They also rely on Artificial Intelligence to create content that benefits experts through comparisons, reports, and research. He stated that the experience of using Artificial Intelligence at Trends is carried out through the robot “Eko,” which enhances research operations and intelligent interaction between the robot and researchers. The information provided by Artificial Intelligence and chatbots is reviewed and verified to assist researchers in improving research processes and paper writing. Talents Director at the New Media Academy, Noura Al-Zaabi, said: “Artificial Intelligence is a major leap in content creation, providing content creators with endless opportunities for innovation. At the Academy, we keep pace with developments in the digital world, offering workshops for content creators to enhance their skills in Artificial Intelligence, such as integrating and designing images, transforming ideas into reality, organizing thoughts, designing images, and analyzing data.” According to journalist Khaled Skeif, Artificial Intelligence can play a crucial role in the media field, especially in verifying the accuracy of news and handling the enormous amount of news in the media world. This requires the presence of tools to verify news accuracy and prevent media mistakes, especially in documenting the accuracy of images and verifying the news’ accuracy.
Rafi Barazi, founder of the Bawaba AI Portal website, a graduate of the Faculty of Media, Department of Electronic Media, passionate about artificial intelligence and its role in the field of media.
