Tech companies are combating fake news created using intelligent technology, as well as focusing on developing new techniques to detect misleading images and videos.
Microsoft-backed company Truepic has introduced a technology that allows verifying the authenticity of images using Truepic Lens technology, which gathers data such as date, time, location, and the device used to create the image.
For a long time, Truepic company and other IT companies have been working on combating fake content on the internet. However, with advancements in artificial intelligence tools, it has become imperative to continue this work.
Some international organizations have urged all technology companies to work on combating the issue of fake images and videos, as the Vice President of the European Commission emphasized the need to expand the scope of development to identify this type of fake content.