Artificial Intelligence (AI) has become an integral part of daily life in Russia, with over 60% of the population reportedly using AI-driven technologies over the past year. This surge in adoption, as highlighted by a recent study from the Russian Public Opinion Research Center (VTsIOM), is primarily driven by younger generations, particularly Gen Z (“Zoomers”) and younger Millennials. Among these age groups, an astounding 86–87% have interacted with AI technologies, showcasing their openness to innovations and digital transformation.
Conversely, older generations demonstrate a more reserved approach. Within the “Stagnation Generation” (ages 50–64), only 42% reported using AI, while among the “Thaw Generation” (ages 65+), the figure falls to 23%. This generational divide underscores how familiarity with digital ecosystems and comfort with technological evolution shape the adoption of AI tools.
The study’s findings also highlight how higher education levels and urban lifestyles correlate with AI use. Among individuals with incomplete or complete higher education, 74% are active AI users, compared to just 42% of those with less than a secondary education. Similarly, urban environments—particularly major cities like Moscow and St. Petersburg—boast adoption rates of 69–77%, while rural areas lag significantly at 49%.
Impact of Digital Habits and Media Consumption
An equally important factor influencing AI adoption is media consumption habits. Among internet users, a remarkable 80% report engaging with AI-driven tools, in stark contrast to just 13% of those who primarily consume traditional television media. The disparity reflects a broader trend of digital-first lifestyles aligning with greater openness to emerging technologies.
These findings come amidst a global surge in AI applications, spanning industries from healthcare to entertainment and logistics. Russia has not been left behind in this technological wave, with innovations in AI contributing to advancements in smart city planning, autonomous vehicles, and natural language processing. The government’s strategic investments in AI infrastructure and education further reinforce its ambition to position the country as a global AI leader.
For example, recent developments such as Sberbank’s AI-powered services and Yandex’s advancements in machine learning illustrate the practical impact of AI on everyday life. Similarly, the rise of AI-driven educational platforms and virtual assistants has facilitated greater accessibility and efficiency for users, particularly among the tech-savvy youth.
Russia’s growing embrace of artificial intelligence is a testament to the technology’s transformative potential across demographics and industries. While younger generations and urban dwellers are leading the charge, it is imperative to address the digital divide to ensure equitable access to AI tools for all citizens, regardless of age, education, or location.
As AI continues to evolve, its role in shaping Russia’s economic, social, and technological landscapes will likely expand. By fostering innovation, encouraging education, and bridging gaps in adoption, Russia can fully harness the power of AI to drive progress and inclusivity.
The trends observed in Russia offer valuable insights for global stakeholders in the AI ecosystem, emphasizing the importance of generational, educational, and infrastructural factors in shaping the adoption and utilization of artificial intelligence technologies. With strategic investments and continued innovation, AI is set to remain a cornerstone of Russia’s digital transformation journey.
