A pioneering artificial intelligence tool is currently being developed by YouTube, allowing the replication of artists’ voices. According to a report from Bloomberg News Agency, digital channel owners and content creators will have the ability in the future to upload music that sounds exactly as if it were performed by famous artists.
YouTube’s hopes have also focused on launching this feature during the Made On YouTube event in September, where other distinctive creative tools based on artificial intelligence were introduced, including a generative green screen that appeared for the first time.
However, its plan has not been able to achieve the desired success, believed to be due to the difficulty of negotiating with recording companies, which could take a long time. Additionally, they face another major issue in how to increase financial returns.
These reports wonder whether artists will be compensated for the music fed into YouTube’s artificial intelligence model and how songwriters will be compensated for the use of their music.
Based on available information, recording companies still have questions about how to train the artificial intelligence model, how artists can join or withdraw, or access the voices of artists who participated in this tool.
While negotiations are ongoing, recording companies are reportedly embracing the idea of leveraging YouTube, considering the use of artificial intelligence in the music industry as an inevitable necessity.
As Bloomberg pointed out, YouTube is facing tough challenges and may need to prepare to face legal issues in its pursuit to explore the use of intelligent generative technology in music.
A lawsuit has been filed against OpenAI by a group of writers, including Jon Grisham and George R.R. Martin, alleging the use of their novels to train its own massive language model.
