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Adobe has recently announced its entry into the field of AI-powered video generation with the launch of its new model, Firefly Video, at the “Adobe Max” conference. This new model introduces a suite of tools designed to enhance the user experience in video editing.
New Tools in Premiere Pro
Among the standout tools included in this model is the “Generative Extend” feature, now available in beta in Adobe Premiere Pro, one of the company’s flagship video editing programs. This tool allows users to extend the beginning or end of video clips, as well as perform edits like correcting eye movements or adjusting unexpected motion.
Tool Limitations and Capabilities
Currently, the “Generative Extend” tool is limited to extending clips by just two seconds, making it suitable for minor adjustments. However, it has the potential to save users from the need to reshoot footage. The tool can generate clips at 720p or 1080p resolution at 24 frames per second, with the ability to enhance audio by extending sound effects as well.
Text and Image to Video Generation
Adobe also unveiled two additional tools in beta: “Text to Video” and “Image to Video.” The “Text to Video” tool allows users to input textual descriptions of the desired video content, with a variety of customization options available. Meanwhile, the “Image to Video” tool enables users to input a reference image alongside a textual description to achieve more precise results.
Production Speed and Copyright Protection
Adobe’s tools currently take around 90 seconds to generate a video, and the company is working to speed up this process. Adobe emphasizes that its tools are “commercially safe,” as they are trained on licensed content—an important point in light of scrutiny faced by other AI models. Additionally, videos created using Firefly will be marked to indicate the use of AI, and copyright protections will be maintained when these videos are distributed online.
Conclusion
With these innovations, Adobe aims to solidify its position in the burgeoning space of AI-generated content, providing users with powerful tools that streamline production while ensuring legal safeguards related to content ownership and use.
