Today, the specialized company “Appears” in the field of artificial intelligence announced the opening of an office in the Middle East and Africa region at the “Innovation Hub” in the Dubai World Financial Centre.
Mohamed Al Balushi, CEO of the “Innovation Hub” in the Dubai World Financial Centre, stated that the center provides a comprehensive environment for artificial intelligence and web 3, with world-class facilities and networking opportunities, serving as a gateway for innovation in various fields.
He pointed out that the success record of “Appears” in marketing solutions and business growth, which has received several awards, reflects its genuine commitment to facilitating and accelerating digital transformation and making it accessible to everyone. He expressed his delight at their joining their innovative ecosystem, looking forward to achieving more valuable contributions that serve the future of the sector. He explained that their strategic partnership will involve exchanging knowledge and joint initiatives to support the use of artificial intelligence and web 3 technologies in marketing and business growth in various strategic sectors.
Giovanni Farise, Founder and Global Managing Director of “Appears,” stated that they believe artificial intelligence is the driver of economic growth and a fundamental pillar for creating more jobs at unprecedented levels. The technology has the capabilities to change the current sector landscapes and create entirely new business models, just as the internet emerged decades ago.
It is worth noting that “Appears” is working on developing marketing and growth solutions for international brands and small to medium-sized projects through partnerships with banks, telecommunications companies, economic and commercial entities, and agency networks.
Ketaki Banja, Executive Director and Co-Founder of “Appears” in the Middle East and Africa, said that the opening of their headquarters in the UAE will allow them to operate in a dynamic environment that supports innovation and transformation, and they look forward to establishing strong partnerships with the “Innovation Hub” in the Dubai World Financial Centre, technology companies, and regional projects to enhance the field of artificial intelligence in the region.
