Apple is facing significant challenges in China in the field of artificial intelligence, as China is considered one of the giant company’s key markets. The Chinese government imposes strict laws on new technology, making it more difficult for Apple to operate in this sector.
The company aims to integrate artificial intelligence technology into its products through the Apple Intelligence system, which includes an enhanced version of the voice assistant Siri, as well as features such as automatic email organization and audio file copying and summarization.
Apple announced the launch of its Apple Intelligence service in English in the upcoming fall semester, with new languages and additional features expected to be available throughout the next year.
The company decided not to discuss the launch of Apple Intelligence in China, a decision seemingly related to strict Chinese legislation on artificial intelligence, as Apple seeks to understand how to navigate this complex market.
In recent years, Beijing has enacted various regulations focusing on diverse areas such as data protection and developing large language models.
In China, the artificial intelligence market is tightly regulated, with service providers needing approval to use language models commercially. Additionally, AI providers are responsible for removing illegal content.
Some features of Apple Intelligence rely on Apple’s language model, which operates on both phones and servers. Apple may need, according to Chinese laws, to obtain authorities’ approval for its AI model.
Siri, Apple’s voice assistant, may utilize ChatGPT technology for some requests, but Apple faces challenges in using it in China where it is banned, thus needing to find a local alternative solution.
Baidu and Alibaba are among Chinese technology companies that possess large language models and voice assistants, making them suitable partners for collaboration with Apple.
