Initial discussions have taken place between Apple and Baidu regarding the use of generative artificial intelligence technology from the Chinese company in its products in the Chinese market. This move marks the latest example of Apple’s efforts to enhance machine learning capabilities.
According to a recent report published in the Wall Street Journal, the American tech giant is seeking external partners to help expedite its aspirations in the field of artificial intelligence.
Apple has engaged in talks with various companies about leveraging the technology to activate features on mobile phones.
In China, Apple is looking for a local company to supply generative artificial intelligence models, as there are no leading models of artificial intelligence in China, including ChatGPT and Gemini.
Samsung Galaxy phones are used to compete against iPhone models like Gemini outside of China, in addition to Baidu’s Ernie model in China, to activate some artificial intelligence features.
Discussions between Apple and Baidu remain exploratory, and it is unknown whether the company has collaborated with other Chinese companies in the field of artificial intelligence.
The report indicates that Baidu has submitted several government-approved models for generative artificial intelligence in accordance with new regulations in China.
New Chinese law requires regulatory approval before using artificial intelligence models.
The iPhone manufacturer has invested in developing artificial intelligence capabilities, including creating a generative model for artificial intelligence.
Apple aims to leverage technology to enhance its features, such as voice assistants, photo editing, and email.
Apple stores user data in China in a cloud managed by a state-owned partner, in line with regulations requiring customer data to be stored in the country.
China is the company’s largest foreign market, despite fierce competition from local companies, including Huawei, which faces US sanctions.
iPhone sales in China dropped by 24% in the first six weeks of the current year, while Huawei phone sales rose by 64%.
Other challenges Apple faces in China include weak demand and restrictions on government employees using iPhones.
Apple’s CEO, Tim Cook, traveled to China this week to open a new store in Shanghai.
Cook reaffirmed the company’s commitment to the market, as reported by the Global Times, a newspaper supportive of the Communist Party, stating that there is no supply chain more important to the company than China.
iOS 18 operating system is expected to feature several artificial intelligence advantages that the device can run without internet connectivity, while cloud models will operate others.
