According to an official at LinkedIn, owned by Microsoft, users will soon be able to utilize advanced artificial intelligence technology in a new and innovative way.
In a post on LinkedIn’s website, Kiren Barokh, a product manager, stated that the company has begun experimenting with using generative artificial intelligence directly within the post container.
This tool will help facilitate and speed up writing posts on LinkedIn, which can be a challenging and time-consuming task for users using traditional methods.
Users will be required to provide a text of no less than 30 words to specify what they want to say, and the initial text should be the essence of the post, as this robot will use this input to create a preliminary draft.
Afterwards, users can review and edit the content before publishing it, with Barokh stating: “Artificial intelligence is an essential part of this process, so we will proceed cautiously to test this experiment before launching it.”
Earlier this year, LinkedIn introduced a tool based on artificial intelligence to suggest various versions of ads based on marketer data and campaign manager settings.
By using the tool utilizing OpenAI models, marketers can input their own version in the “primer text” box in the campaign manager, then they can toggle the “generate copy suggestions” switch to receive multiple options.
LinkedIn leverages generative artificial intelligence capabilities to create content specific to user profiles and job descriptions. The company began testing the tool in March and announced its intention to provide it to all LinkedIn Premium subscribers.
Artificial intelligence examines user profiles to search for skills and experiences, working as an initial draft. According to Tomer Cohen, CEO of LinkedIn Products, the tool maintains credibility by using the content present in the user’s profile.
