Adobe and Microsoft have announced plans to integrate tasks from the Adobe Experience Cloud and marketing insights into the AI assistant Copilot, which operates on Microsoft 365 applications, helping marketers efficiently manage applications, data, and daily tasks.
This new integration provides marketing insights and related tasks from Adobe Experience Cloud and Microsoft Dynamics 365 within Copilot, assisting marketers in using tools like Outlook, Teams, and Word to develop creative summaries, create content, manage content approvals, deliver experiences, and more.
Adobe stated: “We have noticed a significant increase in demand for customized content across social media, mobile phones, and other fast channels, prompting marketers to enhance their efficiency and productivity in their daily tasks.”
They pointed out that marketers spend a substantial part of their day working through Adobe and Microsoft applications, and the partnership they offer provides a unique proposition for marketing teams, making it easier for them to carry out daily tasks through planning, collaboration, creating, executing campaigns.
Microsoft stated: “Microsoft and Adobe come together with a shared goal of empowering marketers to focus on core activities, such as creating effective campaigns and enhancing customer experiences.”
They added: “By integrating contextual marketing insights from Adobe Experience Cloud and Dynamics 365 within Copilot tasks for Microsoft 365 applications, we achieve our common goal of assisting marketers in simplifying their efforts and overcoming obstacles to achieve exceptional results.”
Marketing is a complex system involving specialized functions that require specific tools, ranging from designing brand content and campaign management to tracking audience feedback across channels with internal and external partners and preparing reports on results.
This means that marketers face various challenges in their work, which can lead to lack of alignment and negative impacts on speed and productivity.
According to a recent survey conducted by Microsoft, 43% of marketing and communications professionals mentioned that the need to switch between applications and digital tools hindered their creative capabilities.
The partnership between Adobe and Microsoft aims to address these challenges, with the primary focus on meeting the needs of marketers working across multiple teams within and outside organizations while managing campaign objectives, status, and actions.
The capabilities work on scenarios that include developing strategic insights in tasks, preparing campaign summaries and presentations, updating website content and contextual emails, and continuing project development through notifications and summaries.
