Adobe has announced the launch of a new platform that utilizes artificial intelligence to create advertisements, aiming to facilitate the use of generative artificial intelligence tools to create marketing campaigns.
Brands are looking to leverage artificial intelligence technology to give a personal touch to their marketing efforts, but they are concerned about the possibility that AI could harm their reputation and damage their brand.
The company introduced the GenStudio platform at its annual Summit in Las Vegas, and GenStudio acts as a promotional campaign hub that helps companies create content and evaluate its performance.
The platform focuses on assisting marketers on social media platforms, paid media, those looking to create posts on social media sites, email campaigns, and visual advertisements. It will also provide support for creating full websites in the future.
The platform offers services like brand sets and copy guidance in addition to previously approved resources, along with a range of artificial intelligence tools that enable the creation of backgrounds and ensure overall context alignment with the brand.
These tools also help users create emails and advertisements for social media platforms like Facebook, Instagram, and LinkedIn.
GenStudio showcases generated features, assets, and successful campaigns, suggesting that they can be used to guide AI demands for other campaigns in the future.
Adobe aims to make GenStudio a comprehensive solution to help marketers personalize content to suit different channels and audiences. The platform includes a compact version of Adobe Express for additional modifications.
Brands strive to reach potential customers through a variety of channels, attempting to customize messages for each channel, putting immense pressure on the content team. In this context, generative AI comes into play, accelerating content creation.
Currently, the GenStudio platform is in a trial phase and is expected to be available later this year, with pricing varying by company.
