It appears that Disney, the global entertainment company, has opted to leverage modern technology to boost its advertisements.
The company has developed an artificial intelligence system that is utilized to assist brands in creating their commercial advertisements, aiming to meet viewers’ needs.
This technological tool aims to enhance the impact of advertisements across Disney’s affiliated streaming platforms in ways that align with viewers’ moods and interests. Consequently, advertisers can ensure that their advertising messages resonate with the concepts discovered and responded to by viewers.
Rita Vero, Disney’s Head of Global Advertising Sales, stated that this new feature will help advertisers increase the effectiveness of their messages, allowing ads to harmonize with viewers’ moods and interests at every moment.
This step from Disney comes as the company’s advertising revenues declined by approximately 3% in the first quarter of the fiscal year 2024, due to the shrinking viewership of traditional television and the distancing of advertisers and viewers from it. This move serves as a strategic maneuver for the company to ensure the continuity of the attractiveness and impact of its ads in the rapidly changing entertainment world.
Disney is on the brink of revolutionizing the advertising industry by transitioning to artificial intelligence and using it to enhance audience interaction with commercial ads. It is evident that this new strategy will be the company’s focal point in the upcoming period, as Disney aims to regain and achieve success and stability in the digital advertising market.
