Amazon introduces AI-powered search feature on Fire TV devices, where the voice assistant Alexa can answer users’ queries about TV shows and movies and provide tailored recommendations to their needs.
This e-commerce giant announced this feature during its annual device event last September, supported by a robust and distinct linguistic model.
Artificial intelligence is used in natural language processing, capable of responding to specific queries and extracting options based on topics, characters, and patterns.
The smart voice assistant “Alexa” can list available titles in the streaming services the user is subscribed to, and display content that matches their requests and interests.
Amazon has confirmed that their new AI-powered search will start reaching customers in the United States in a few weeks, on Fire TV devices running on Fire OS 6 or newer versions.
The new search feature on Amazon aims to enhance the viewing experience for users of Fire TV by incorporating AI capabilities in an innovative and enjoyable way.
