Google revealed a series of updates for artificial intelligence offerings for cloud computing customers, confirming the security and readiness of the technology for use in the corporate field, regardless of the recent issues facing consumers.
During the company’s annual cloud computing conference in Las Vegas, the company showcased how the Gemini model of artificial intelligence can be used to create advertisements, maintain data security, and publish short videos and audio blogs.
Corporate clients can link Gemini query responses to trusted sources of information, known as core data.
The company suggests using Google search results as a source for artificial intelligence model answers, contributing to improving accuracy and updating information.
Google lags behind in cloud computing compared to Amazon and Microsoft, even though the cloud computing market is considered one of the best growth opportunities for the company, due to the maturity of its core advertising business through the search network.
Google announced achieving its first full year of profitability in its cloud computing division in 2023, aiming to leverage its efforts in artificial intelligence to bridge the gap with its competitors.
Following the emergence of OpenAI’s ChatGPT at the end of 2022, Google believes that 2024 is the year when art surpasses its way in the business world.
Competition continues among technology companies, with Microsoft-backed OpenAI seeking to attract corporate clients.
OpenAI is considered a major competitor to Google in the field of artificial intelligence.
Google’s corporate campaign comes after some embarrassing failures in the consumer market, where the Gemini model faced strong criticism in February for displaying historically inaccurate images.
During the conference, Google announced the possibility of using Gemini by companies to create images for advertising campaigns, with an artificial intelligence model containing 19 different control elements to help marketers ensure content alignment with their brand.
Google’s cloud computing service continued to allow corporate clients to create images using the model’s executive version, with no client facing any issues with the results.
The company faced no difficulties, and no client was affected, thanks to Google’s ability to control various aspects of realism, safety, and responsibility in its releases.