According to a new report from the Financial Times, Google is considering introducing charges for accessing search results in the field of generative artificial intelligence for the first time.
This proposed update to the search engine represents a new and unique step, as the company intends to make it the basis behind a paid subscription system.
Google is exploring the possibility of integrating some features of artificial intelligence search into subscription services provided by Gemini, the new artificial intelligence assistant.
Although engineers are working on developing the necessary technology to launch this service, the final decision has not yet been made by top executives.
It’s worth noting that the traditional search engine remains free, with ads still appearing alongside search results even for users of paid services. This marks the first imposition of fees of its kind by Google, as the company used to offer its services for free and fund them through advertisements.
Google faces a challenge in balancing the adoption of artificial intelligence innovations while also maintaining its core sources of revenue. The company is tackling the competitive challenge posed by robots like ChatGPT by developing advanced search experiences based on artificial intelligence.
Google also faces challenges related to artificially intelligent generative search experiences, which may change search habits and rely more on links provided directly rather than clicking on ads, potentially impacting the company’s ad revenues.
Google must integrate these new technologies in a way that benefits both users and advertisers, while maintaining financial stability for the company.
