Google introduces new updates to its ranking systems in its search engine, aimed at displaying good content in search results and hiding non-helpful content.
The company has lowered content rankings just to summarize other content and is working to combat tricks used by individuals to deceive ranking systems.
Google has repeatedly adjusted ranking algorithms to enhance the effectiveness of search results. Google indicates that these modifications are significant to the extent that they can positively impact the search experience, as the company’s metrics have shown a 40% decrease in non-useful content.
Google presented examples of undesirable behavior leading to decreased content ranking.
- Poor quality content: Thousands of low-quality articles are created daily on the internet, either by employees on low wages or using artificial intelligence generators. These companies aim to have this content appear in search results, where pages claiming to provide answers to common inquiries may lack interesting information.
- Site reputation misuse: This occurs when a website rents out valuable content to an external party to host unhelpful content generated by artificial intelligence, with the aim of benefiting from the site’s strong reputation. This leads to the high ranking of this content in search results, potentially confusing or misleading visitors expecting something entirely different from the current content on the website.
- Expired domain misuse happens when someone buys an expired domain and repurposes it to improve search engine ranking for low-quality content, potentially misleading users into believing the new content is part of the previous site, which may not be the case.
Google gives websites misusing their reputation a 60-day deadline to stop before changes in their ranking are made.
The company faces the challenge of ineffective content and works to reduce it, affirming that a healthy ecosystem is affected when low-quality information providers control ranking.
Google’s search engine helps people ask billions of questions every day, and there are always opportunities to improve the company in various areas.
Google has pledged to exert more effort to maintain the quality of low-quality content through search results and provide more comprehensive information to assist individuals.
