Stated Meta is working on expanding its range of products for Artificial Intelligence advertising to provide tools capable of creating different forms of images and overlaying text on them automatically.
The tool is expected to be launched in the experimental phase without the watermarks added by the social media company across all images created by Artificial Intelligence, with this company describing these watermarks as a key security feature.
John Hegman, chief revenue officer at Meta, stated that the company is still working on improving how labels work for advertisements and will publish guidelines when the tool becomes available globally.
The company plans to launch the tool towards the end of this year.
This announcement comes at a time when Meta is investing heavily in building Generative AI models, with advertisers being promised added value for their money through developing creative work in their campaigns.
Google – the Digital Advertising Memory – announced a similar expansion of Artificial Intelligence advertising tools in February. Google confirmed that ads created using its tools are classified using the SynthID watermarking technology developed by the DeepMind AI research lab.
By using the image generation tool from Meta, advertisers will be able to upload images of their products and create other versions of those images by specifying product orientations or showing the people using them in different settings.
Additionally, Meta also enables expanding the text generation scope for headlines and key selling points, with the ability to overlay text on images created by Artificial Intelligence directly.
The company announced that it will offer advertisers an option in the coming months to submit text requests that can be used to customize various image formats.
Similar to previous Artificial Intelligence tools, the company prohibits the use of its products by advertisers running campaigns in regulated industries like politics.
Advertisers have been urged to use smart advertising tools that automatically display campaigns to different categories of users.
Some brands have expressed concerns about how tech companies use their images to improve models, fearing violations of intellectual property rights such as logos in images created by others.
