The brand Bing Chat owned by Microsoft has been rebranded as Copilot, the new name for the AI chatbot announced earlier this year as part of its Bing search engine.
The brand changed its distinctive version focusing on businesses from Bing Chat, previously known as Bing Chat Enterprise, to Copilot, aiming to better compete with ChatGPT.
The renaming embodies the company’s vision in creating a consistent Copilot experience for both consumers and businesses.
The rebranding comes just two months after Microsoft chose Copilot as the brand name for the internal chatbot in the Windows 11 operating system.
At that time, it was not apparent that the Bing Chat brand would be dropped.
Microsoft now presents Copilot as a free version of the smart chatbot, with Microsoft 365 Copilot available for purchase.
The free Copilot program is still accessible on Windows and Bing, accessible via the dedicated site copilot.microsoft.com.
Microsoft aims to separate AI technology from its search engine.
A report in August showed that Bing failed to gain any market share from Google six months after launching the Bing Chat service, prompting Microsoft’s dissatisfaction with these results.
Business users join Copilot by logging in with an Entra ID, while customers require a Microsoft account to access the free Copilot service.
This new branding means Copilot is now completely independent and will no longer need to switch to Bing to access the chatbot.
Microsoft claims that Bing remains a significant part of Copilot, stating: “Bing remains an important brand and supporting technology for many Copilot experiences as it continues to lead the search industry.”
People logging into Bing using a company account will benefit from the “Business Data Protection” feature when using Copilot on Bing.
This means Microsoft will get rid of the data and will not use it to train AI models, ensuring they cannot access it.
