According to reports, artificial intelligence is transforming the world at an astonishing pace, achieving a growth rate close to 38% annually. These new technologies are emerging in all sectors, which will permanently change our way of working. This leaves everyone with two options: either keep up with these changes or fall behind.
Sometimes, the introduction of artificial intelligence across various sectors can have a significant impact on job loss for individuals, as AI can perform those tasks better and faster than humans.
Naji Haddad, General Manager of Deliverect in the Middle East and North Africa, emphasized that business owners and companies in the hospitality sector no longer have a choice regarding process automation. Relying on automation technologies results in achieving competitiveness, higher profits, and delivering exceptional services to customers. However, the application of such technologies varies between being right and wrong.
In the hospitality industry, the primary task of workers is to attend to the comfort and happiness of customers during their experience at the venue. This means they need to handle various matters simultaneously and professionally. However, by implementing technology to automate these tasks (an easily fulfilled requirement), workers can focus more on customer comfort, such as serving food, answering questions, providing recommendations, arranging tables, or even interacting playfully with guests in the spare time available to them for doing so.
Reducing Errors
One of the major issues in the hospitality sector is making mistakes in food orders. In the past, customers would place their orders, and the waiter would write down the order and submit it to the kitchen for preparation. Sometimes, when the dish is ready, the customer would claim that it is not what they ordered, even though it is indeed what they requested, but they may have forgotten their original order. Occasionally, the mistake in the order could be from the waiter recording the details incorrectly, or the kitchen not being able to read the order correctly, or a mix-up in orders resulting in the wrong dish delivered to the customer. All these cases, regardless of their cause, were widespread and resulted in wasting a significant amount of resources.
Currently, customers can enter their orders clearly by themselves, with no chance for the customer to claim that the prepared dish is different from what was initially requested.
This is precisely what artificial intelligence achieves in the hospitality sector, enhancing operational efficiency by providing immediate service, reducing the chances of errors and waste due to accurate orders. This feature benefits all parties involved; whether customers, employees, or the company.
The scarcity of employees is one of the main reasons for pressure in the hospitality sector, as current workers must work doubly hard to complete various tasks, without being able to interact adequately with guests.
The shortage of employees causes problems in all aspects of work, in addition to the customer experience not being as desired. However, using artificial intelligence technologies, automation programs, and robotic solutions for food delivery means not needing to deal with those aspects manually, saving time for more crucial matters, such as interacting with guests and performing tasks well on-site, even in case of employee shortage.
When workers are relieved of the burden of tedious tasks, they perform their duties clearly, confident that they will not suffer.
