Orange group revealed the future direction of smart cities and emphasized the importance of artificial intelligence and data analysis in achieving digital transformation, during its participation in the Leap 2024 conference in Saudi Arabia.
In its third consecutive participation, Orange Business showcased its solutions along with its partners Data IQ and Biomed Central, highlighting its local and global digital expertise.
Orange Group highlighted global digital trends reshaping the future in the next few years at its pavilion, especially with the unprecedented advancements in user experience, and investment in digital networks and services.
Regarding the leading role of the Middle East in artificial intelligence and data analytics, Mohammed Al-Jarisi, Orange Business Regional Director in Saudi Arabia and Africa, emphasized that the Leap conference reflects the significant progress made by the region in artificial intelligence and technology recently.
Al-Jarisi affirmed that data analytics and smart cities are the driving force behind the third wave of the digital cognitive revolution, making smart cities more realistic than ever. He pointed to the King Abdullah Financial District in Riyadh as an example, confirming Orange’s interest in aligning with global trends and developing future plans to benefit customers and users and enhance their experience.
Al-Jarisi pointed out that Leap once again confirms that partnerships pave the way for digital transformation. This underscores the importance of the conference, where an elite group of global experts, leaders, influencers, and technology companies gathered at this important annual event. Through this forum, companies can rearrange their priorities and implement their digital plans efficiently.
Al-Jarisi concluded by indicating that Orange Group worked on formulating its plans amidst this global digital revolution, focusing its efforts on four main areas: digital transformation, customer experience, employee experience, and operational excellence.
It is also important that Orange Jordan provides businesses solutions that align with these core principles, given its interest in empowering companies in Jordan to align with global trends and confidently develop their businesses to lead the future.
