+OSN, the leading entertainment broadcasting service, has announced its collaboration with Google to integrate the Vertex AI model based on Google Cloud. Google Cloud aims to enhance search and recommendation processes on its entertainment broadcasting platform by integrating Google’s Vertex AI model, providing a new experience in the Middle East and North Africa region.
The Vertex AI model offers advanced linguistic capabilities. Google has designed a new platform to support developers and companies in creating sophisticated linguistic models. Machine learning and artificial intelligence applications have been widely deployed and have garnered significant interest from Google recently, supported by advanced technologies in generative artificial intelligence.
Jay Cuckbani, CEO of OSN Group, commented on this collaboration, saying: “OSN reaffirms its commitment to delivering modern viewing experiences in advanced entertainment. Our partnership with Google to provide the Vertex AI model based on Google Cloud is a significant step towards achieving this goal. Through this AI-supported solution, we aim to redefine user interaction with our platform, making it more engaging and dynamic.”
Tareq Khalil, Regional Manager of Google Cloud in the Middle East and North Africa, stated, “We are pleased to continue our partnership with +OSN to offer the latest innovative technological solutions based on artificial intelligence for this leading platform. The Vertex AI model based on Google Cloud significantly contributes to enhancing viewers’ experience by improving search and recommendation processes. As a result, viewers can explore content in personalized and interactive ways. Artificial intelligence is a powerful factor in enhancing the viewing experience on the +OSN platform. We at Google Cloud are excited to provide easy and scalable ways for companies to innovate using artificial intelligence, thereby increasing access to the latest models rigorously tested on our systems.”
In collaboration with Google Cloud, +OSN aims to empower subscribers on its platform to interact with the new and innovative virtual assistant program and provide more accurate and personalized recommendations than before.
