OPPO relies on smart technology to facilitate access for millions of users to upcoming smartphone features.
The company has announced plans to incorporate over 100 artificial intelligence features in all its smartphones by the end of 2024, with the aim of reaching around 50 million users.
OPPO supports this ambitious goal by establishing a dedicated research and development center for artificial intelligence in Shenzhen city.
The center works on developing core artificial intelligence capabilities such as image processing, computer vision, and natural language processing.
OPPO emphasizes respecting user privacy by committing not to use user data for training purposes and implementing strong security measures to protect the data.
Strategic partnerships with Google, Microsoft, and Mediatek are crucial foundations for OPPO’s artificial intelligence strategy.
The company plans to integrate the Gemini family of leading language models from Google into its flagship phones, enabling benefits such as AI Writer and AI Recording Summary.
AI Writer offers content suggestions, linguistic checks, and multilingual translations, while AI Recording Summary efficiently summarizes meetings and podcasts, highlighting key points.
Microsoft leverages its expertise in speech-to-text conversion, allowing OPPO users to benefit from Microsoft Fast Transcription service to enhance voice assistant interactions.
Furthermore, OPPO and Microsoft collaborate on the Desktop Copilot project, enabling users to create content, translate texts, and search for information through their smartphones via a connected computer device.
The collaboration with Mediatek revolves around hardware development, with chipsets enhanced with specialized AI processing units for smooth performance and efficient AI processing. This partnership also includes creating custom frameworks to leverage Mediatek’s AI capabilities, enabling unique benefits from smart technologies across OPPO devices.
OPPO believes that the shift towards artificial intelligence in phones is a long-term trend that will revolutionize the mobile phone user experience.
In the future, the company expects smart operating systems equipped with AI agents and interactions with multimedia, which will help create a comprehensive ecosystem for smartphones.
OPPO has filed over 5000 patents in the field of artificial intelligence, with about 70% of them related to smart imaging technologies.
In January of this year, OPPO launched the first large language model featuring 7 billion parameters on a smartphone, the AndesGPT model in the Find X7 series.
