Riyadh Airlines Form Strategic Partnership with “Artifact” to Develop Artificial Intelligence Solutions

Riyadh Airlines has revealed the signing of a strategic partnership with “Artifact”, a global consulting company specializing in data and transformation services towards artificial intelligence, aiming to achieve significant progress in the aviation sector by adopting the latest artificial intelligence systems and applications.
This partnership will focus on establishing a dedicated platform for Riyadh Airlines to help analyze data and develop innovative solutions based on artificial intelligence in all its operational and commercial processes, using advanced cloud technologies and artificial intelligence.
Riyadh Airlines will be able to significantly improve its guest service by utilizing artificial intelligence-based solutions and providing personalized experiences for them through digital smart channels. It will also enhance its air and ground operations using insights, predictions, and real-time data. In addition, special offers for airline products will be launched outside the airport activities and on board flights through integrated and efficient sales channels.
The Vice President of Digital Services and Innovation at Riyadh Airlines said: “Our partnership with Artifact reflects Riyadh Airlines’ commitment to adopting the latest digital technologies to enhance our guests’ experiences, and we continue our collaboration with aviation leaders worldwide, aiming to apply artificial intelligence systems to establish new standards in the travel sector and provide personalized digital experiences for our guests, contributing to the launch of our first commercial flights in 2025.”
Rahul Arya, the CEO of Artifact in the Middle East and North Africa, stated that their partnership with Riyadh Airlines marks a milestone in developing artificial intelligence solutions for the aviation sector globally. He emphasized that integrating Riyadh Airlines’ vision with their extensive expertise in artificial intelligence and data fields contributes to establishing new standards for innovation in this sector.
Riyadh Airlines is working towards revolutionizing the aviation and air transport sector by launching its first commercial flights in 2025 and adopting the latest technologies in this field. The airline aims to reshape the aviation industry and connect the Kingdom to over 100 destinations worldwide, with the goal of achieving the national strategic objectives for tourism and aviation. It is expected that the number of passengers arriving in the Kingdom will reach 330 million annually by 2030.

(Saudi Press Agency – SPA)