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In a move that underscores Saudi Arabia’s commitment to innovation and responsible use of artificial intelligence (AI) technologies, the Saudi Data and Artificial Intelligence Authority (SDAIA) has released a set of guiding principles aimed at addressing the challenges posed by deepfake technology. This announcement was made during the third Global Artificial Intelligence Summit held in Riyadh, which gathered a distinguished group of leaders and experts in the AI field.
The document aims to raise awareness and outline the best practices for utilizing deepfake technology while emphasizing the importance of responsible use of these promising technologies. This initiative is part of ongoing efforts to enhance ethical governance in AI and ensure its safe and beneficial application for society.
Challenges of Deepfake Technology and Its Social Impact
AI technologies face significant challenges due to deepfake technologies, which can lead to the spread of misinformation, privacy violations, and fraud and identity theft exploitation. With the increasing use of these technologies, concerns about their negative impacts on society have intensified.
Rubaie Bin Fahad Al-Rubaie, Head of the National Data Management Office at SDAIA, stressed the need to address these challenges through a balanced approach that ensures innovation while upholding ethical standards and community trust. The guiding document seeks to empower stakeholders to harness the positive potential of deepfake technology, identify its risks, and achieve a balance between innovation and safety.
SDAIA’s Initiatives to Enhance AI Governance
Since its inception, SDAIA has been actively engaged in regulating AI, presenting an Ethical AI Principles document at the second Global AI Summit in 2022. Today, the new guiding document marks a significant step towards increasing public understanding of deepfake uses and mitigating its risks.
The document aims to provide a framework ensuring the ethical and responsible use of deepfake technologies while promoting international collaboration and activating necessary governance to safeguard privacy and transparency. SDAIA invites all concerned parties and stakeholders to review the document and offer their insights to optimize AI technology use.
The Importance of International Cooperation in Addressing AI Challenges
With the rapid advancement of AI technologies, significant challenges arise across various sectors, necessitating enhanced international cooperation and effective governance activation. The guiding principles document reaffirms the Kingdom’s commitment to ethical practices and leadership in AI governance, reflected in the quality of services it provides to individuals.
The document aligns with SDAIA’s efforts to support initiatives for research and development, and innovation growth in the Kingdom, ensuring responsible AI application. These endeavors aim to maximize the benefits of AI while protecting society from potential risks.
Amid the growing challenges posed by deepfake technology, SDAIA’s guiding document serves as a cornerstone in promoting responsible and safe AI technology use. Through international cooperation and necessary governance activation, society can fully benefit from these promising technologies while ensuring protection from potential risks. This initiative reflects the Kingdom’s commitment to innovation and leadership in AI, positioning it at the forefront of countries striving for a safe and sustainable digital future.
Source: SPA
