The Saudi Artificial Intelligence Company (SCAI), a subsidiary of the Public Investment Fund, has announced a series of innovative products under the name of Sportnative, supported by artificial intelligence technologies, aiming to achieve a significant advancement in the field of sports in the Kingdom of Saudi Arabia.
The goal of this group is to enhance the analysis of athletes’ performance, boost match strategies, and improve the fans’ experience through the use of smart technology. SCAI seeks to make Sportnative products a key tool in enhancing sports technology in the Kingdom.
The Saudi sports sector has witnessed significant international attention in the past year, thanks to huge investments in attracting top global players and organizing international sports events.
The Sportnative system represents a strategic response to modern developments, offering a range of innovative solutions based on artificial intelligence technologies. These solutions aggregate data from various sources into one platform, enabling users to make precise decisions efficiently.
It is expected that this system will enhance the sports experience for all parties involved, from executives and coaching teams to beginner and professional players, in addition to millions of fans in the Kingdom.
Commenting on the matter, Mubarak Al-Wadani, CEO of the Business Sector at SCAI, pointed out that the launch of Sportnative supports the goals of sports sector development pursued by the Public Investment Authority and the Ministry of Sports. This regulatory change is expected to bring about a significant transformation in enhancing the sports experience in general and promoting digital transformation in the sports sector in the Kingdom of Saudi Arabia.
Hasha Al-Maneef, Director of the Artificial Intelligence Excellence Center at SCAI, explained that Sportnative is a comprehensive product suite aimed at improving sports organizations’ operations and maximizing their utilization of the current sports infrastructure.
This suite helps in creating new insights and values that surpass current operations, ensuring these organizations remain at the forefront of the sports industry and contribute to realizing the Kingdom’s vision of becoming a leading global center in sports and innovation.
SCAI and Mahd Sports Academy are collaborating to utilize the Sportnative system in supporting the development of sports talents at the academy.
This partnership aims to discover promising talents in sports and develop them to produce a generation of champions and leaders. The partnership also aims to empower these athletes to achieve accomplishments through the use of smart technology.
This collaboration aligns with Mahd’s goals in adopting the latest sports technologies and innovative methods to enhance the Kingdom’s position in sports both domestically and internationally.
Sportnative products represent a significant achievement in supporting the Kingdom’s Vision 2030, aiming to bolster the Kingdom’s status as an advanced global sports and innovation hub.
