“Microsoft Edge browser for Android and iOS has a new name, as users have noticed the company rebranded its mobile browser to ‘Edge: AI Browser,’ clearly reflecting the area where the company is currently directing its efforts.”
In addition to the name change, the browser’s listing in Apple and Google stores promotes new features based on artificial intelligence, such as the AI application DALL-E 3 for image generation, the article summarization feature using Copilot, image recognition, and more.
The description also highlights the enhancement of the large language model GPT-4, referred to as “your smart AI browser.”
“Microsoft Edge” is described as a browser powered by artificial intelligence, featuring an integrated AI assistant that enhances browsing experience. The Copilot assistant, supported by GPT-4, enables asking questions, improving search operations, obtaining comprehensive summaries, creating images using ‘DALL-E 3’. “Microsoft Edge” is considered a smart way for browsing, searching, and shopping.
The new name elicits differing reactions from customers, with some claiming that Microsoft has no right to rename the browser, while others support the new name considering the additional benefits they receive when clicking on the AI assistant Copilot button in the toolbar.
In 2023, Microsoft significantly focused on developing artificial intelligence, collaborating with OpenAI to empower the AI assistant known as Copilot. Therefore, it is not surprising that the company is prepared to integrate Copilot and promote it across all fields.
Microsoft is expected to increase the use of artificial intelligence in 2024, upon the release of the new version of Windows operating system and new Surface devices, focusing on experiences that support artificial intelligence.
According to the latest figures from the web traffic analysis platform Statcounter, Microsoft Edge browser for mobile devices has a very small market share estimated at 0.24%.
Time will tell whether the rebranding will improve the numbers and help more users of Chrome, Safari, and other mobile browsers to transition to Microsoft Edge.
