Confirmed by TikTok, their AI-powered creative assistant known as the Creative Assistant is now directly available in the Adobe Express app.
The two companies stated that the integration enhances the ability to efficiently create and promote content for businesses, organizations, and creators.
The creative assistant is now globally available in English as an additional feature in Adobe Express for all users, whether subscribers or non-subscribers.
The creative assistant function in Adobe Express aims to reduce the effort and time needed to work across different platforms for content creation.
Users of Adobe Express can access a variety of templates, audio and visual clips, and stickers from Adobe Stock and the Adobe Express TikTok app.
They can also access TikTok’s guidance on popular hashtags and AI-powered tools through the creative assistant, which contributes to providing creative ideas and even video script writing.
The integration allows businesses, organizations, and creators to schedule and publish content directly through the TikTok app, without the need to leave Adobe Express.
Stacy Martinez, Vice President of Marketing and Communications Strategy at Adobe, said in a statement: “The new creative assistant within Adobe Express aims to reduce the time, effort, and resources required to work across different platforms at each stage of content ideation, creation, and distribution.”
She mentioned: “We see great importance in collaborating with TikTok to help us create content that delivers true business value to our clients, by combining our unique creative tools with TikTok’s extensive knowledge of the global audience and engagement.”
Sofia Hernandez, Global Marketing Head at TikTok, said they are excited to include the creative assistant in Adobe Express and help businesses create campaigns smoothly within a platform they love and know.
Last September, the social media platform launched its creative assistant to help brands create videos quickly using smart technology.
The integration with Adobe Express allows creators and brands to create and publish content efficiently, all in one place, where they can access the creative assistant by navigating to the additional functions section in Adobe Express.
