TikTok has embraced integrating smart technology into its advertising strategies, as it announced its plan to launch a new set of smart technology tools, TikTok Symphony, for the benefit of brands.
Marketing tools assist in content creation, video editing, and enhancing current resources.
The set includes a new AI-powered video generator called Symphony Creative Studio.
TikTok claims it can create ready-made videos for its platform using minimal input from advertisers.
The tool also provides ready-made videos for use in brand advertising campaigns, based on TikTok Ad Manager assets or product information.
The set also includes TikTok Symphony Assistant, the new AI intelligence designed to assist advertisers in improving their campaigns by generating and enhancing texts and providing recommendations on best practices.
Brands can request the assistant to write compelling sentences to grab attention when launching a new product.
Brands can also ask the assistant to explain current trends on the TikTok app or provide ideas to promote a new product in a specific sector.
The Symphony Ads Integration Management tool offers assistance to brands in automatically editing and enhancing current videos. This tool can be used to enhance videos created by the brand to make them more exciting and appealing.
TikTok launches a central hub for marketers called TikTok One, to access nearly a million creators, find partners, agencies, and use TikTok’s creative tools.
The TikTok app offers a new performance solution by leveraging smart prediction to help advertising companies increase sales.
Advertisers can specify the perfect creative assets and appropriate audience for their campaigns by entering budgets and goals.
The company announced that 61% of users made a direct purchase through TikTok or after seeing an ad.
The company stated that 59% of users use its platform to choose the game they want to download, and 52% of users prefer to search for cars based on content they saw on the TikTok app.
The company faced obstacles in the upcoming year due to President Joe Biden signing a law threatening to ban the platform if ByteDance fails to reach an agreement to sell it, despite its success in advertising and advancements in this field.
