The International Olympic Committee has announced its strategy for using artificial intelligence in sports, aiming to benefit from the rapid development of technology and align with the global trend seeking its utilization.
Officials have clarified that artificial intelligence can be employed to assist in identifying sports talents, determining training methods, and enhancing the fairness of matches by improving the refereeing process.
Thomas Bach, the President of the International Olympic Committee, stated in a press conference: “Today, we are taking another step towards ensuring the uniqueness of the Olympic Games and the importance of sports, and we aim to responsibly harness the immense potential of artificial intelligence.”
The International Olympic Committee has unveiled its main plan to utilize modern technology as it prepares to host the Olympic Games in Paris, which are expected to begin in less than 100 days.
The plans of the International Olympic Committee include using technology to protect athletes from online harassment and to assist broadcasters in enhancing the viewing experience for remote audiences.
The International Olympic Committee generates billions of dollars in revenue through marketing broadcasting rights for the games.
The International Olympic Committee intends to launch some artificial intelligence projects at the Paris Olympics and has established a special technology task force to enhance its adoption in the field of sports.
The plans announced by local organizers for the Paris Games have sparked controversy due to their use of emerging technology for security purposes, revealing a video surveillance system that includes AI-powered cameras to detect potential security risks such as suspicious packages or large gatherings.
Entities involved in digital surveillance fear that implementing smart surveillance systems might temporarily violate privacy regulations, despite the French government’s assurance of not utilizing facial recognition technology.
In response to concerns raised regarding this issue, Bach stated that the decision on the optimal means to secure the games rests with the authorities of the host country, not the International Olympic Committee.
The International Olympic Committee has partnered with Intel to explore potential sports talents. The technology company brought its equipment to Senegal, where it visited five villages and analyzed the athletic ability of a thousand children by measuring their jumping and reaction speed.
Intel stated that it discovered up to 40 promising cases after analyzing the data using artificial intelligence and advised an algorithm to review the results of the children shortlisted in sports they excel at.
