The aim of Expedia is to develop personalized recommendations using artificial intelligence to offer suggestions about suitable travel destinations for customers.
The company aims to rely on this advancement to encourage users to start their trips from one place without the need to refer back to Google.
They seek to shift the power balance on the web, but this plan is still in its early stages.
Rajesh Naidoo, the Chief Architect and Head of Data Management at Expedia, mentions that the company has been using machine learning algorithms for a long time to assist in tracking flight prices and hotel searches.
They launched the Virtual Assistant tool in March 2020 to help customers with queries relating to responses and confirming accommodation dates, then announced a new service in April. Additionally, the company operates a holiday rental site named Vrbo, which utilizes artificial intelligence to assist homeowners in writing property descriptions and evaluating image quality.
Officials at Expedia are looking to leverage artificial intelligence in personalized recommendations based on customer preferences to drive more direct traffic to their site.
Although fully AI-customized travel is not currently available on Expedia, it represents a long-term plan to achieve the goal of making trip planning processes smoother and more convenient for users.
