TikTok has announced the classification of external content created by artificial intelligence.
Effectively, when content is published through a platform like DALL-E 3 by OpenAI, the platform will automatically add the classification “AI-generated” to notify viewers.
TikTok utilizes content accreditation data to categorize content, leveraging the C2PA technology developed in collaboration between Microsoft and Adobe.
Content accreditation includes a precise description of the content, which TikTok platform can use to identify and categorize AI-generated content.
This led to the start of TikTok’s classification for externally generated AI content along with content accreditation data attachments.
The platform will roll out changes to all users globally in the coming weeks.
TikTok classifies content created using artificial intelligence effects, enhancing this by labeling such content across other platforms relying on content data like DALL-E 3 by OpenAI and Bing Image Creator by Microsoft.
Companies like Microsoft, Adobe, and OpenAI have begun following trustworthy content data policies, with Google also pledging to support these policies.
TikTok invites innovators to disclose the source of content when published through artificial intelligence, considering this change as an additional means to verify the classification of generated content while also reducing pressure on content creators.
In the following months, TikTok will also link content accreditation data with AI-generated content through the artificial intelligence platform’s effects.
Accreditation information on the content includes details about where the content was produced, its production or editing method using artificial intelligence, and remains attached to the content upon loading.
Other platforms relying on content accreditation data can automatically classify content as AI-generated.
The Chinese company has committed to classifying artificial intelligence content through its service, and also works on securing the classification of generated content through TikTok for artificial intelligence when published on another platform.
The platform stated, “Content created by artificial intelligence represents amazing creative output, however, transparency is crucial for viewers.”
By collaborating with partners to classify content on multiple platforms, the process of exploring content published by artificial intelligence is responsibly facilitated. Harmful or deceptive content created by artificial intelligence on TikTok will continue to be prohibited.
The platform promotes itself as the first video-sharing platform to use content accreditation data, reaffirming its commitment to combat deceptive use of artificial intelligence in elections. Its policies strongly prohibit AI-generated deceptive content, whether classified or not.
