X has introduced a new and simplified process for running advertisements, making it easy to set up and launch an ad campaign using smart targeting tools instead of manually focusing on the target audience.
The simplified campaign preparation process includes setting up essential targeting using artificial intelligence systems on the platform to achieve optimal results.
X stated: “Through this simplified interface, you can set the conversion date, adjust your daily ad budget, and input the demographic targeting required in terms of gender, age, and location to execute effective ad campaigns and launch them in just a few minutes.”
Subsequently, the system estimates your reach and expands it by adopting advanced detection measures and specific targeting based on a set of factors.
The AI-powered enhanced targeting feature works seamlessly with sales campaigns, allowing algorithms to reach individuals who are not typically part of the target audience when there is an opportunity for better return on investment.
X also indicates that AI-powered targeting tools are rapidly evolving, providing significant results for advertising partners.
X stated: “A 10% increase in average click-through rate and a 16% increase in average conversion rate were observed in the pilot test. It was found that 92% of advertisers achieved positive results through the enhanced targeting feature.”
X has made substantial investments in artificial intelligence to develop its advertising systems, introducing the AI-powered chatbot Grok.
It has added a new capability to estimate costs, providing an estimate of costs per thousand ads for sales campaigns.
These investments are expected to bring positive advertising returns, but many advertising companies avoid investing in this platform due to the controversial behaviors of its owner, Elon Musk, rather than any shortcomings in its advertising system.
Musk’s controversial comments on global political events have led to a reassessment of many advertising partners on the platform.
In addition to improving targeting, X has other challenges to overcome because the main challenge it faces in its advertising operations goes beyond system changes and updates.
