Microsoft plans to reveal a variety of devices and software related to consumer devices at an event to be held at its headquarters in Redmond, Washington.
The operating system manufacturer is expected to introduce a new version of the Surface Pro tablet and Surface Laptop, both utilizing Qualcomm chips based on Arm technology.
The products event will be under the theme: “Microsoft’s vision for artificial intelligence through devices and software.” This event is open to journalists and industry analysts attending in person, and will take place one day before the start of the annual developers’ conference and will not be livestreamed.
After Intel’s dominance in the computer devices market for years, companies like Qualcomm and others manufacturing low-power Arm components have attempted to compete in the Windows-based computer market.
Qualcomm Snapdragon X Elite chips contain a neural processing unit designed to enhance performance for artificial intelligence applications like Microsoft’s Copilot.
Microsoft aims to enhance its early lead in producing artificial intelligence tools that consumers are ready to purchase.
It has presented its partnership with OpenAI in producing ChatGPT, the artificial intelligence chatbot, an opportunity to outperform Google, while other major tech companies compete to dominate this emerging field.
Last week, OpenAI and Google showcased competitive artificial intelligence technologies that can respond in real-time voice and be interrupted, key features of realistic voice conversations that AI assistants find challenging.
Google also announced its intention to offer various generative artificial intelligence features through its search engine.
The computer devices industry faced additional pressure from Apple after it launched its own chips based on Arm designs and moved away from Intel processors.
Apple’s designed chips for Mac computers have provided long battery life and faster performance compared to competing chips that consume extra power.
Microsoft leveraged Qualcomm to drive efforts in transitioning the Windows operating system to Arm chip designs in 2016.
