Amazon has officially announced the addition of the ability to create AI-generated images for Fire TV devices.
Starting today, this feature is available in the United States for users of the second generation of Fire TV Stick 4K Max and the Fire TV Omni QLED series.
The new version of Fire TV relies on a feature called Amazon’s Titan Image Generator, which the company announced during the AWS re:Invent 2023 conference in November.
The Titan Image Generator feature leverages turning written text prompts into an image, similar to the work done by image generation models using artificial intelligence, such as Stability AI and DALL-E 3.
The AI feature for Fire TV devices relies on the ability to interact with Alexa using the TV remote control, allowing users to create images with their voice.
People can say, “Alexa, create a background image of a fantasy landscape,” which can enable the Titan Image Generator feature to generate four images that can be highly customized by choosing different artistic styles like impressionistic, watercolor, and surreal.
After users choose the final image, they can save it and set it as a TV wallpaper.
The Titan Image Generator offers customizable images, but the AI feature for Fire TV devices will not be available for this feature upon launch.
Amazon has not provided any updates on when users can input personal images into the “Titan” image generator.
The image creation process is an integral part of the Fire TV viewing experience, where the TV transforms into a smart screen featuring artistic backgrounds created by artists or personal photos from Amazon Photos accounts.
Amazon is now bringing the previous ambient content experience to Fire TV Stick 4K Max devices, after it was made available for Omni QLED devices in Amazon’s Fire TV series.
Amazon unveiled new updates for Fire TV devices at the 2023 Devices Event, such as improving voice search to ask specific questions to Alexa.
The benefit of artificial intelligence for Fire TV devices follows Amazon’s introduction of three new AI-supported experiences into Alexa.
