Currently, Apple is actively negotiating with Google to integrate Gemini technology for artificial intelligence on iPhones, according to reports from Bloomberg.
The company’s CEO, Tim Cook, has confirmed that Apple has made significant efforts to explore the benefits of artificial intelligence and plans to launch them to its users later this year.
Studies indicate that the artificial intelligence features integrated into Apple products may rely on a combination of the company’s own AI models and those provided by other companies such as Google.
Apple is expected to enable its devices to run AI technologies through the iOS 18 system expected to be released later this year.
On the other hand, some cloud-based AI features, such as text and image creation, can be utilized through collaborations with companies like Google.
If the deal between Apple and Google goes through, this will not be the first time Apple has utilized Google technologies in its products. Samsung has also introduced a series of AI-powered features from Google into its smart Galaxy S24 phones.
Google’s AI stands out on Pixel 8 phones.
The branding or exact implementation of Google’s AI technology in Apple devices has not been announced yet.
Apple has a long-term agreement with Google to make Google the default search engine on its devices, with an estimated value of around $18 billion annually.
The U.S. Department of Justice accused Google of using this deal to unfairly increase its market dominance.
If the potential agreement between Apple and Google is reached, it may expand the scope of Google’s AI tools to include over 2 billion iPhones in the market.
Reports suggest this could mean that Apple’s AI technology may be lagging behind its competitors.
It is known that Apple employees are internally testing a chatbot AI called Apple GPT, along with a massive language model called Ajax. However, Apple’s AI is considered less advanced compared to its competitors.
