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In the heart of Berlin, at one of the world’s largest tech events, Samsung captivated audiences at IFA 2024 with its bold vision for “AI for Everyone.” By showcasing a range of innovative products powered by the latest AI technology, Samsung reaffirmed its commitment to making technology an integral part of daily life for people worldwide. With this ambition, the company aims to transform every device and experience into an opportunity for innovation and interaction.
AI for Everyone
Samsung introduced its new slogan, “AI for Everyone,” emphasizing that this technology should be accessible to all to enhance daily life. During the conference, two key sessions were presented: “AI Meets the World” and “AI Meets You.” Speakers highlighted how AI can improve quality of life by providing tools that enhance daily experiences and open new avenues for interaction.
In this context, Benjamin Braun, Chief Marketing Officer at Samsung Europe, referred to the rapid advancements in AI discussions and its role in our lives, underscoring Samsung’s aim to make this technology more accessible and straightforward. He explained that Samsung’s AI-powered products give people more time to focus on what truly matters to them.
Samsung Innovations at IFA 2024
At the event, Samsung showcased a diverse range of new products, including the “Galaxy Book” computers, a limited edition “Music Frame” in collaboration with “Wicked,” and the launch of the “Bespoke AI Laundry Combo™” in Europe. These products represent Samsung’s commitment to delivering advanced technologies that meet customer needs and exceed expectations.
A standout innovation was the expanding “SmartThings” system, connecting over 500 million devices, providing seamless remote control for all Samsung AI-supported products. Users can easily manage their home devices whether at home or away, enhancing user experience and making it more interactive and convenient.
AI and World Control
A fascinating aspect of Samsung’s vision is the use of AI to control the world around us more efficiently and effectively. Thanks to Samsung’s smart products, users can harness AI’s power to live more sustainably, broaden their creative horizons, and connect more deeply with loved ones.
However, studies indicate that only 15% of people fully understand how to integrate AI into their daily lives, while 66% seek ways to save more time. This presents a significant opportunity for Samsung to offer genuine value through its smart products, underlining the importance of its “AI for Everyone” vision.
Continuous Development and Expanding Horizons
During the exhibition, Samsung unveiled the latest upgrades to its “One UI 6.1.1” operating system, which will allow users of “Galaxy S24,” “ZFold5,” and “Z Flip5” to enjoy advanced features. These include the “Live Translate” feature and “Circle To Search,” enhancing user experience and unlocking new potentials for creativity and communication.
The event also saw the launch of the “Premiere 7” and “9 Premiere” projectors, along with the “Galaxy Book5 Pro 360” and “Galaxy Book4 Edge” 15-inch models. These devices are designed to help users focus on what matters, delivering an advanced audiovisual experience powered by cutting-edge AI technology.
Samsung is clearly advancing steadily towards a more connected and interactive future, aiming to make AI technologies accessible to everyone. Through the innovations presented at IFA 2024, Samsung reaffirms its commitment to simplifying our daily lives and making technology widely available. As developments in this field continue, the company seems poised to realize its vision of providing AI as a tool that enhances life quality and opens new doors for interaction and creativity.
